Economics and Marketing
10 Apr 2020
Consumer Preferences for Traditional, Neonicotinoid-free, Bee-friendly, or Biological Control Pest Management Practices on Floriculture Crops
Wollaeger, Heidi, Kristin Getter, and Bridget Behe
Consumers' perceptions and willingness to pay for non-neonicotinoid, bee-friendly, or biological control pest managements,
1 Oct 2019
Automated transplanting - grower experiences
Paul Fisher, University of Florida
Handouts from an excellent grower panel at Cultivate 2019, with presentations from Bob Dickman at Dickman Farms, Mike Goyette from Pleasant View Gardens, Gail Berner from Spring Meadow Nursery, Jeff Back from Four Star Greenhouses, and University of Fl
16 Jul 2019
Sit back or dig in: The role of activity level in landscape market segmentation
Knuth, Melinda (Texas A&M), Bridget Behem (Michigan State University), Charles Hall (Texas A&M), Patricia Huddleston (Michigan State University), and R. Fernandez (Michigan State University)
A study that assess the overall market for landscape plants using consumers’ activity level.
Sit Back or Dig In The Role of Activity Level in Landscape Market Segmentation
1 Jun 2019
What Is a Carbon Footprint and How Does It Relate to Landscape Plants
Ingram, Dewayne, Joshua Knight (University of Kentucky), and Charles Hall (Texas A&M)
Understanding carbon footprint in production and the use of landscape plants
What is a carbon footprint and how does it relate to landscape plants (466 KB)
1 Jun 2019
The Economics of Lighting Young Plants Indoors
Paul R. Fisher, Celina Gómez, Megh Poudel (University of Florida) & Erik Runkle (Michigan State University)
An economic analysis of growing young plants indoors with LEDs.
1 Jan 2019
Meeting US Nursery and Greenhouse Growers’ Needs with Water Conservation Extension Programs
Laura A. Sanagorski Warner (University of Florida), Alexa J. Lamm (University of Georgia), Sarah A. White (Clemson University), Paul R. Fisher (University of Florida), and Peyton N. Beattie (University of Florida)
Water conservation technologies and innovation for greenhouses and nurseries.
Warner et al EDIS AEC664 Grower needs for water conservation (452 KB)
Contributing universities
We thank the USDA-ARS for supporting our research.
