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Coleus Breeding Program

Coleus Breeding Program

MILESTONES

We have developed a pipeline of beautiful coleus plants as a way to provide new plants for your gardening pleasure. Our rigorous trials in the hot Florida sunshine ensure that our plants perform well in summer gardens around the world!

Here is a timeline showing some of the accomplishments we are most proud of:

2003      Initiated the program with a first crop of 323 seedlings

2004      Formed Partnerships with ProvenWinners Company and Ball Horticultural Company

2005      Released first cultivars for the US market with ProvenWinners Company

2006      Released first cultivars for the US market with Ball Horticultural Company

2010      Over 1 million UF coleus plants sold annually for the first time

2012      Formed Partnership with DummenOrange Company

2014      Over 5 million UF coleus plants sold annually for the first time

2016      ‘Campfire’ coleus makes it to the coveted “Short List” at the Chelsea Flower Show in London

2017      Over 10 million UF coleus plants sold annually for the first time

2019      ‘Mainstreet Beale Street’ coleus is the first coleus plant to ever be named an All-America Selection

2020      Over 20 million UF coleus plants sold annually for the first time

2020      Over 100 million total UF coleus plants sold around the world

2022      Over 150 million total UF coleus plants sold around the world