Drought, urbanization, and competing demands have decreased available irrigation water, and regulations on consumption and runoff impact greenhouse and nursery management and profitability. The Water Education Alliance for Horticulture is a partnership between universities and industry designed to help growers use water efficiently and sustainably. Similarly, a collaborative effort between UF and USDA scientists produced the CCROP (Container Crop Resource Optimization Program) web-based decision support tool that can be used by growers for daily irrigation scheduling as well as for estimating season-long water requirements. Faculty who specializes in turfgrass work to develop and disseminate warm-season turfgrass management programs which emphasize the efficient use of water, nutrients, and pesticides.